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Home News Local News

Research: 60% Of “High-Tech Consumers” Participate In Loyalty Programs At QSRs; 75% Do So At Table-Service Restaurants |

by NewsReporter
April 14, 2022
in Local News
Reading Time: 2 mins read
research:-60%-of-“high-tech-consumers”-participate-in-loyalty-programs-at-qsrs;-75%-do-so-at-table-service-restaurants-|
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According to the research, “high-tech consumers” — those who own the greatest number of connected devices — are, in general, particularly eager to engage with their favorite restaurant brands, as are millennials and bridge millennials.


4.14.2022

New market research conducted by restaurant solution provider Paytronix Systems finds a definite correlation between technology adoption and eagerness to join loyalty programs or subscription services. High-tech consumers — those who own the greatest number of connected devices — are, in general, particularly eager to engage with their favorite restaurant brands, as are millennials and bridge millennials.

According to the research, 60% of high-tech consumers participate in loyalty programs at quick-service restaurants (QSRs) and 75% do so at table-service restaurants. Additionally, high-tech consumers are far more aware of and eager to adopt subscription programs, with 40% being “very” or “extremely” familiar with restaurant subscription services, vastly exceeding the 21% average for the general sample surveyed.

Restaurant loyalty programs deepen already strong relationships between brands and existing customers. Many of these valuable consumers are eager to try subscriptions, a development that has strong potential for both table-service restaurants and QSRs. Restaurants that adopt these initiatives — both loyalty programs and subscriptions — will be best positioned to succeed in today’s competitive era of dining.

Among the key findings:

  • High-tech customers see mobile apps (56%) and the ability to pay online (57%) as factors that would lead them to increase their spending.
  • Loyalty And Rewards Programs motivate a far greater share of high-tech consumers (51%) than average consumers (37%) to spend more. Such programs are more likely to entice millennial consumers and those with high incomes.
  • QSR and Table Service loyalty programs are critical builders of restaurant affinity among high-tech consumers. While 60% and 75% of high-tech consumers use loyalty programs at QSRs and table-service restaurants, respectively, just 39% of consumers on average use them at QSRs and 44% do so at table-service restaurants.
  • Mobile Apps are the most popular way all consumers connect with loyalty programs. Many high-tech consumers use mobile apps to connect with QSR (72%) and table-service restaurant (79%) loyalty programs, and 67% and 55% of mainstream technology consumers do the same, respectively.
  • Subscriptions – 34% of high-tech consumers already are enrolled in a subscription program, and 27% of high-tech nonsubscribers are “very” or “extremely” interested in restaurant subscriptions. High-tech consumers interested in subscription services also are much more likely to enroll in subscription services at both QSRs and table-service restaurants (61%) than the sample average (50%).

Download the full report (registration required): “The Digital Divide: How High-Tech Consumers Connect to Subscription and Loyalty Offerings“

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